Foxtrot X-Ray envisions the future of work in Arizona with “Future48”

Mar 13

Collaborating with Scottsdale-based marketing agency Ideas Collide, Foxtrot X-Ray executed visual effects for the Arizona Commerce Authority’s new “Future48” campaign in support of their tech-centric workforce accelerator program. Envisioning future tech-rich work environments in aerospace, automotive, and biotech industries, the Foxtrot X-Ray team created a hangar full of futuristic aircraft and robots, an automation-enhanced EV assembly line, and a holographic gene-splicing interface as the key setpieces of a story that follows a high school student who keeps leaping into the future to get a look at what his career possibilities could be. Foxtrot X-Ray was involved in every step of the process from preproduction through post, from helping Ideas Collide envision how VFX could be used in each scenario, to on-set VFX supervising, all the way to final VFX delivery. Below, the full 2:30 spot as well as 3 separate vignettes focusing on each of the industries.