Visual Effects Case Study: Future48 Ad Campaign
A glimpse at a futuristic electric vehicle assembly plant for the Future48 ad campaign. Move the slider to toggle between before and after.
Project Type
Ad Campaign
Production Company
Ideas Collide
Director
Scottie Yang
Category
Fantasy and Sci-Fi
“Working with Paul and the Foxtrot team was an amazing experience. Their guidance and collaboration during production and post production elevated the work to a whole new level. We’re excited to work with the team in the future.”
WINNER!
2024 American Marketing Association Phoenix Chapter Spectrum Award - “Best Digital Video”
2024 Silver Telly Award - “Best Visual Effects - Online Commercial”
2024 Arizona Innovation Marketing Association - “Excellence Award for Video Advertisement”
Collaborating with Scottsdale-based marketing agency Ideas Collide, Foxtrot X-Ray executed visual effects for the Arizona Commerce Authority’s new “Future48” campaign in support of their tech-centric workforce accelerator program. Envisioning future tech-rich work environments in aerospace, automotive, and biotech industries, the Foxtrot X-Ray team created a hangar full of futuristic aircraft and robots, an automation-enhanced EV assembly line, and a holographic gene-splicing interface as the key setpieces of a story that follows a high school student who keeps leaping into the future to get a look at what his career possibilities could be. Foxtrot X-Ray was involved in every step of the process from preproduction through post, from helping Ideas Collide envision how VFX could be used in each scenario, to on-set VFX supervising, all the way to final VFX delivery.
Foxtrot X-Ray created various pieces of futuristic technology, such as drones, robots, and a complete EV assembly plant, which were rendered with CGI and composited into the live action footage. Including a variety of advanced technology was crucial to creating the excitement and motivation the videos seek to inspire, particularly in a young audience. In addition, custom particle simulations were created for the teleportation effects that occur when the main character teleports to and from the different locations. These effects added a sense of spectacle and flair to each video.
Other projects featuring similar effects by Foxtrot X-Ray include Bringing Back Christmas, Archenemy, and Mixed Baggage.
To discuss how Foxtrot X-Ray can create captivating and exciting VFX for your projects, schedule a meeting with our team of professionals today.
Below, the full 2:30 spot as well as 3 separate vignettes focusing on each of the industries.