Visual Effects Case Study: Match Me If You Can
One of our more involved social media graphics sequences from Match Me If You Can.
Project Type
Feature Film
Production Company
MY Productions
Director
Marian Yeager
Producers
Monica Lund
Marian Yeager
When a female computer nerd is rejected by an online dating service as "unmatchable," she declares war on the dating service, becoming a reluctant spokeswoman for all the frustrated singles out there. Problem is: The dating service swears they didn't reject her. (IMDb)
That's the setup for the charming rom-com Match Me If You Can, another collaboration between Foxtrot X-Ray and our friends at Moontower VFX in Austin, Texas. Social media plays an important role in the story, so Foxtrot X-Ray created fun and kinetic social media graphics akin to those seen in Crazy Rich Asians, some of which can be seen in this teaser trailer, as well as in the video above. This entailed using animation, color scheme, timing, and editing to create the sensation of “going viral.” Using VFX in this way is a creative and entertaining example of “show, don’t tell.” Foxtrot X-Ray also contributed VFX to a cleanup shot, which involved painting out crew reflected in a window.
Other projects featuring similar effects by Foxtrot X-Ray include Confessions of a Cam Girl, Sugar, and Mixed Baggage. You can also see more examples of our motion design work (both for marketing and for movies) on our Motion Design page.
To discuss how Foxtrot X-Ray can create captivating and exciting VFX for your projects, schedule a meeting with our team of professionals today.